SIMPLY BETTER

Hi, I’m Doron Petersan (aka ‘Sticky’), owner and operator of one of the very first all-vegan bakeries. Why, you might ask? The answer is simple. Who doesn’t want sweet-snacks that taste JUST as good as the traditional classics, but without all of the (emotionally and physically) heavy ingredients? No one, that’s who. Making things better is what we do, specializing in plant-based treats that delight every palate.

Check out our retail and production facility in Washington, DC, or order a treat from our bakery and packaged division, Baked By Sticky. We’re making it easier than ever to enjoy delicious, better-for-you desserts.

On a Mission

No one should skip dessert. Whether you have an allergy to eggs or a disdain for dairy, our plant-based mission is simple: create indulgent desserts that are better for you, better for the animals, and better for the environment. We’re passionate about crafting treats that not only taste amazing but also align with values of sustainability and compassion.

Better for Everyone

After coming to life in 1999, our first shop opened way back in 2002, before ‘vegan’ was a household word. Since then we’ve been dedicated to using high-quality ingredients. Our menu features a variety of mouthwatering options, from cookies and cupcakes to cakes and pastries—all made without animal products. We use unbleached/unbromated flours, non-hydrogenated shortening and margarine, RSPO palm and cocoa, no artificial preservatives, organic/non GMO corn and soy,

Baked by Sticky

Our packaged division, Baked by Sticky, brings the bakery experience to grocery store shelves and right to your door. Enjoy our treats wherever you are, with a selection of ready-to-eat goodies that make indulgence easy and accessible. Each product reflects our commitment to flavor and quality, ensuring you never have to compromise on the experience of enjoying dessert.

Proud Moments

Sticky has garnered attention from numerous media outlets and has been celebrated for our contributions to the vegan dessert scene. We’ve been featured in Washingtonian Magazine, The Washington Post, and VegNews, among others. Doron Petersan is also the 2 time winner on the Food Network's Cupcake Wars, and appeared on various other food shows such as Not Your Momma’s Meals with Bobbie Dean, Roker on the Road with Al Roker, VH1’s Big Morning Buzz, and The Today Show with Kathy Lee and Hoda. Additionally, Doron is the Author of Sticky Fingers’ Sweets: 100 Super-Secret Vegan Recipes, a cookbook that brings her recipes to your kitchen.